![]() ![]() Your company's positioning statement should guide all departmental decisions to remain true to the brand concept. Positioning statements are also called statements of differentiation or unique selling points (USPs). Related: Core Values: Overview and Examples What is a positioning statement?Ī positioning statement is a short description of how a brand, service or product satisfies a consumer need better than the competition. In this article, we will explain what a positioning statement is, how to create a positioning statement, describe the differences between positioning statements and value propositions, and provide a positioning statement template with examples. ![]() Positioning statements keep everyone in the company working towards the same goals. Positioning statements provide a clear direction for all of a company's endeavors. Businesses need a guide that keeps all departments aligned.
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